Draw in website traffic and |
As a business owner, you want to see continually growth in your company's revenue. You have created a website and recognized that the world has turned digital and in order for your business to remain relevant and stay competitive, you need to have an online presence. Now what?
We typically think that just by having a website, we have done everything right in order to be found on search engines like Google and Bing. Unfortunately, with all the competition online, business owners need to be smart with their marketing. This includes being proactive and not waiting for potential clients to find you.
So, how can people find your website? With a search engine marketing strategy that includes Google AdWords.
Google AdWords is an online advertising service that allows businesses to bid for higher positions on the Search Engine Results Page (SERP). Businesses compete for keywords they select as relevant to their business and most likely to lead to a sale or a new customer for their business.
From the outside, you might think the highest bidder is automatically given the top position on Google this would be incorrect. Google's purpose is to provide users the best possible website for their search query. This includes a website that provides a positive user experience, ads that are relevant to the keyword searched, and content that is relevant. These factors, and many more, go into a score that Google has called your "Quality Score." Your quality score plays a huge role in your ability to rank well in the Ad Auction for a position on the Google SERP, and reduces your cost per click.
Although Quality Score is extremely important to your paid position on Google, your ability to compete with other businesses bidding on keywords will also play a part.
At Bloomtools Burlington, we develop Google AdWords strategies that ensure high quality scores in order help your marketing dollars go further.
Our Google Certified specialists are knowledgeable in Google search, video, display advertising, as well as Google Analytics. We can turn data into actionable insights to generate leads for your business, and help your business reach its full potential online. We provide on-going analysis and monthly reporting to help our clients understand the successes achieved each step of the way.
If you want traffic to your website, and are looking target people at the moment in time they are searching for your products or services, contact a web consultant at Bloomtools Burlington today! Our consultants are ready to understand your business goals and create a search engine marketing strategy to help your business bloom!
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